Brief

How provide an innovative approach, winning and global with a digital strategy based on news technologies?

Key figure

  • Key numbers

Sensoria: Pros & Cons

  • -

    • -Website take too much time to load on mobile device (too much informations)
    • -Desktop homepage really big
    • -Focus on techno, not product
  • +

    • -Responsive Website
    • -Page layout clear an dynamic
    • -Techno explain video on homepage
    • -Arborescence and organisation typographique

Survey

  • Questionnaire 1
  • Questionnaire 2
  • Questionnaire 3

Persona

  • Persona
  • Persona

Our concept

Show brand during a public event, user can interact/test the augmented reality and familiarize with it. We used the "Mobile First" approach, to make users, wherever they are, can try/buy your product

Storyboard

  • Storyboard

Connected T-shirt

  • Connect T-shirt
  • Connect T-shirt